Effect of Outdoor Leisure Participants on Leisure Identity, Leisure Flow, Leisure Satisfaction, and Re-Participation Intention

The aim of this study was to study the effect of leisure identity, flow, satisfaction, and re-participation intention among outdoor leisure participants in South Korea. Due to the recent COVID-19 pandemic, there has been a tendency to more frequently participate in outdoor leisure as opposed to indoor leisure. Leisure activities bestow various benefits. Therefore, this study was used to analyze the relationships amongst leisure identity, leisure flow, leisure satisfaction, and re-participation intention among various theories about leisure. The participants in this study were collected from 369 people who were frequent participants in outdoor leisure. For the data analysis, the researchers used frequency, confirmatory analysis, reliability, correlation, and SEM. The findings were as follows: First, leisure identity had wielded an influence on leisure flow. Second, leisure identity had an influence on leisure satisfaction. Third, leisure identity had an influence on re-participation intention. Fourth, leisure flow did not have any significant influence on leisure satisfaction. Fifth, leisure flow did not have any significant influence on leisure satisfaction. And finally, leisure satisfaction had an influence on re-participation intention. In the era of the COVID-19 pandemic, a new leisure identity has been formed, and it is believed to be a new study on leisure flow, leisure satisfaction, and re-participation intention. This study aims to provide basic data for constructing infrastructure to enable continued participation in outdoor leisure in Korea.