Digital and Human Resource Transformation on Financial Technology Era: A Case Study Inside Banking Industry

The dynamic of banking industry development globally moves forward rapidly and to be more specific, in the context of Asian, especially in the developing countries, such as Indonesia, the recent development of banking industry in Indonesia from 2020 has been aligned with the government work programs, national long-term development plan, as well as, national medium-term development plan, especially in supporting the national economic recovery program as a response to the impact of Covid-19. Research on the competitive advantage strategy of banks in the context of Asian region, especially developing countries, has been less discussed in the literature and the most interesting notion is that, as for the novelty of this study, it is crucial to explore the new era of financial technology, known as a fintech, which is currently blossoming within the banking services and markets. As such, this study intends to investigate the role competitive advantage strategy of bank through the emphasis on digital and human resource transformation towards financial technology era. By using a qualitative research method with the approach of case study, this study finds, as for theoretical contribution, that digital and human resource transformation do affect the behavior of bank in entering and adapting the financial technology era, for example, facilitating the human resource to acquire a new skills in related with the digital banking system. The recommendation of managerial contribution is also offered in this study within a particular section of this paper.