Study about Consumption Patterns among Egyptian Consumers and Its Relation to Maslow’s Hierarchy of Needs during COVID-19 Pandemic

This study aims to examine the change in Egyptian consumer behavior accompanying the Coronavirus pandemic crisis, and the degree of variance in consumer patterns in the different social categories in an attempt to reach a pattern or map reflecting buying motivations in crisis time. In order to develop the research hypotheses and direct the creation of a list of survey questions that would cover every aspect of the research, this study used a preliminary desk study. The researcher then carried out a preliminary test of the survey list and modified it in light of the results. The researcher thus placed the modified survey questionnaire on the Internet, receiving 400 random responses from different categories and sectors. The researcher did a quantitative count of responses then performed statistical analysis and correlation tests to detect any compatibilities or relations, if present, between responses and categories. The majority of Egyptians' future is largely determined by their employment situation, so it makes sense that there is a strong correlation between employment and future anxiety during the lengthy lockdown brought on by the Covid-19 pandemic.